Mackenzie Lucas
FlipTheFeed · AI ad production · Eastern time

AI ads that get watched, then get spend.

You send the script and the hooks. I build the ad: the characters, the generation, the voice, the edit and the sound, and ship it hook-stacked: one body, every hook on its own, every file your media buyer needs on day one.

Organic views, 30 days
1Mone AI creator account, 17 posts
Ads shipped
43for one supplement brand since July 2026
Hooks delivered
207each with its own visual
Hook rate, latest scaled ad
42%3-second views over impressions on Meta
Proof

Two kinds of results: organic reach and paid scale.

Most AI ad portfolios show clips. These are the numbers behind mine, straight from Instagram Insights and the brand's ad reporting.

AI creator account, built from zero

Maya does not exist. Her reels reached 524,000 accounts in 30 days.

A postpartum fitness creator generated end to end: face, home, partner, newborn, voice. Seventeen reels went out over five weeks with no ad spend and no existing audience. Instagram pushed them almost entirely to non-followers through the Reels tab and Explore.

Source: Instagram professional dashboard for @maya.rebuilds, Apr 6 to May 5, 2026.

Paid

In the scaling campaign within days of launch.

Two October concepts for SereneHerbs moved straight from testing into the brand's scaling campaign. Hook rate is the share of impressions that watched past three seconds; hold rate is the share still watching at fifteen.

The hook stack

Pick a hook. The body picks up where it leaves off.

The brand writes the hooks. I give each one its own generated visual and ship it as a clip that cuts cleanly into the shared body, so the media buyer can test every opener and keep the one that holds. Tap a chip to hear a different hook and watch it cut into the same body.

Selected work

The reel.

Launched client ads and a few originals, compressed to play fast on a phone. Full-resolution files are in the Drive folder at the bottom.

Earlier pieces, product b-roll and samples.
Process

What a brief turns into.

You send the script and the hook lines. I send back a folder your buyer can load straight into Ads Manager. No copy gets rewritten on my side.

H1The full adHook plus body, edited, sound-designed and caption-safe.
H1 … H7Every hook on its own3 to 7 openers per concept, each with a bespoke visual. Nothing recycled.
BODYA body-only fileSo your team can stack any new hook on it without coming back to me.
< 0:59Platform cutdownsSub-minute versions for AppLovin and other placements, on request.
One build, by the numbers

Parasite: The Mummy

A character story for a parasite cleanse: a mummy with a glass window in its torso, told from the tomb to the courtyard. The script came from the brand verbatim. Everything on screen was generated to match it, beat by beat, then cut with the same discipline as a live-action ad: product on screen by the two-second mark, a new visual on every claim, five openers on one shared body.

1client script, followed to the word
27scene frames generated, plus location plates for continuity
5hooks on one body: one render, five voice and caption passes
2:53master runtime, plus five sub-59s AppLovin cutdowns
10point QC pass before delivery: safe zones, face lock, clone frames, pacing
About

Mackenzie Lucas

I run FlipTheFeed on Eastern time. Since July 2026 I have been the AI creative lead for SereneHerbs, a direct-to-consumer herbal supplement brand, shipping 43 ad concepts across character animation, AI talking heads and founders, drama dialogue, podcasts and fast-cut mashups.

I build the whole thing: start frames and character sheets, generation on Higgsfield, Google Flow and Seedance, voices on ElevenLabs, then the edit, sound design and QC. At current pace that is six or more finished concepts a week, with revisions turned around the same day.